Planning Your New WordPress Site

Planning Your New WordPress Site

This article and worksheet can help you plan your new website. Fill out the questions and hit “send.” You will receive a copy of the email to help you execute your plans whether or not you do business with JBH Communications.

RECOMMENDATION: Whenever possible, I work closely with business communication expert Don Geiger. Engaging Don to interview you and clarify your website objectives could easily be one of your best investments.

What do you want your site to promote?
A service? Products for purchase? A point of view? A candidate for office?

Target audience of your website:
Describe the people who you hope will be visiting and interacting with your website. Include their location(s) and any other characteristics that make them ideal site visitors.

Search terms your audience will use:
What phrases do you think your target audience are likely to type into their search engines when looking for your services, product, etc.?

How will your site engage the audience?
In other words, what are some features of your site that will make the visitors stick around and explore the site?
Informative articles or blog postsPhotosDownloadable contentItems to purchaseOther (indicate below)

What actions do you want your site visitors to take as a result of visiting your site?

How will you collect contact information so you can encourage visitors to return to your site in the future?
Have them subscribe to a newsletterGive them a downloadable (or mailed) “freebie” in exchange for their contact informationCapture their contact information when they purchase something from your siteother (indicate below)

How should your site visitors contact you?
Phone number clearly visible on HOME page (in Header or Footer)Email address(es)Your physical addressA contact form that does not reveal ANY of your address informationother (indicate below)

Which other channels (e.g., Social Media) do you intend to use in conjunction with this site?
FacebookInstagramLinkedInGoogle+PinterestYouTubeTwitterother (indicate below)

Do you already have graphics (e.g., a logo) you'd like to use for your website?
Yes, I already have graphicsNo, I don't already have graphics

Are there some other websites that have styles or features you'd like to emulate?
Please copy the website address(es) and paste them in the area below

Do you already have a domain name? Would you like for me to register a new domain name for you?
Tip: check availability of domain names at Dreamhost.

Will you be using your own website hosting, or would you like to learn about the hosting offered by JBH Communications?
I will be using my own hostingPlease tell me about the hosting available from JBH Communications

Does your organization have personnel who can keep up with WordPress INFRASTRUCTURE MAINTENANCE (e.g., core and plugin updates), or is this something JBH Communications can bid on doing for you?
We have our own personnel for thisPlease tell me about WordPress infrastructure maintenance available from JBH Communications

Does your organization have personnel who can keep up with WordPress CONTENT UPDATES (e.g., adding or editing text and images), or is this something JBH Communications can bid on doing for you?
We have our own personnel for thisPlease tell me about WordPress content maintenance available from JBH Communications

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Sections of a Website

Every website created by JBH Communications is custom-made to the client's specifications. But as we plan out the site, these are sections that will almost always be included:
  1. The Header typically includes your site title and/or logo. It's a great place for quick contact information.
  2. The Menu Bar is usually below the header and includes navigation links to the pages on your site (can include search and links to external sites).
  3. The Body or Post is where the main content of each page is located.
  4. The Sidebar is where we'll generally place widgets, handy little blocks that give site-wide information or information dedicated to a single page or section of pages (such as links to "Pages in This Section." This is often a good place for newsletter sign-ups. The side bar can be on the left, right or both depending on your layout.
  5. The Footer is usually used for copyright information, contact information, and supplemental navigation bars.