Planning Your New WordPress Site

What do you want your site to promote?

A service? Products for purchase? A point of view? A candidate for office?

Target audience of your website:

Describe the people who you hope will be visiting and interacting with your website. Include their location(s) and any other characteristics that make them ideal site visitors.

Search terms your audience will use:

What phrases do you think your target audience are likely to type into their search engines when looking for your services, product, etc.?

How will your site engage the audience?

In other words, what are some features of your site that will make the visitors stick around and explore the site?

Informative articles or blog posts
Photos
Downloadable content
Items to purchase
Other (indicate below)

Other features

Desired Actions

What actions do you want your site visitors to take as a result of visiting your site?

How Will You Get Visitors to Return?

How will you collect contact information so you can encourage visitors to return to your site in the future?

Have them subscribe to a newsletter
Give them a downloadable (or mailed) “freebie” in exchange for their contact information
Capture their contact information when they purchase something from your site
other (indicate below)

Other way(s) to encourage return visits

Contact Methods

How should your site visitors contact you?

Phone number clearly visible on HOME page (in Header or Footer)
Email address(es)
Your physical address
A contact form that does not reveal ANY of your address information
other (indicate below)

Other contact method(s)

Other Channels

Which other channels (e.g., Social Media) do you intend to use in conjunction with this site?

Facebook
Instagram
LinkedIn
Google+
Pinterest
YouTube
Twitter
other (indicate below)

Additional Channels

Have Graphics?

Do you already have graphics (e.g., a logo) you'd like to use for your website?

Yes, I already have graphics
No, I don't already have graphics

Sites to Emulate

Are there some other websites that have styles or features you'd like to emulate?

Have a Domain?

Do you already have a domain name? Would you like for me to register a new domain name for you? TIP: You can check for availability at www.dreamhost.com/domains

Where Hosted?

Will you be using your own website hosting, or would you like to learn about the hosting offered by JBH Communications?

I will be using my own hosting
Please tell me about the hosting available from JBH Communications

Who Will Do CONTENT Maintenance?

Does your organization have personnel who can keep up with WordPress CONTENT MAINTENANCE (e.g., adding or editing text or images), or is this something JBH Communications can bid on doing for you?

We have our own personnel for this
Please tell me about WordPress content maintenance available from JBH Communications

Who Will do INFRASTRUCTURE Maintenance

Does your organization have personnel who can keep up with WordPress INFRASTRUCTURE MAINTENANCE (e.g., WordPress core and plugin updates), or is this something JBH Communications can bid on doing for you?

We have our own personnel for this
Please tell me about WordPress infrastructure maintenance available from JBH Communications

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Plan Your New Website